# Clay

> GTM data platform where AI agents research companies and people, enrich records and run outbound plays

Source: https://dontaskagain.com/clay
Website: https://www.clay.com/?utm_source=dontaskagain
Pricing: Freemium
Categories: [Lead generation](https://dontaskagain.com/categories/lead-generation.md), [Sales](https://dontaskagain.com/categories/sales.md)
Listed: 2026-10-23
Updated: 2026-10-23

Clay is go-to-market infrastructure for getting data, running agentic workflows and launching revenue plays. Its AI agents research companies and people, enrich and score records, qualify inbound leads and trigger actions such as outbound sequences or ad audiences.

**Key features:**

- Claygent research agents for companies and people.
- Multi-provider enrichment waterfalls across a marketplace of data providers.
- Signals such as job changes and web intent.
- Native email sequencer for outbound.
- CRM enrichment, lead scoring and routing.
- Audience pushes to LinkedIn, Meta and Google Ads.

Clay can be driven through an API and CLI, and a plugin lets coding agents set it up directly. It is SOC 2 Type II, GDPR, CCPA and ISO 27001 compliant. The Free plan includes 100 data credits and 500 actions a month. Launch starts at $185/month with 2,500 data credits, Growth starts at $495/month with CRM sync and webhooks, and Enterprise adds SSO, RBAC and data warehouse syncs.

## More lead generation agents

- [11x](https://dontaskagain.com/11x.md): Revenue agents that run outbound prospecting, qualify inbound leads and expand accounts across channels
- [Artisan](https://dontaskagain.com/artisan.md): AI BDR named Ava that finds and enriches leads, sends personalized outreach and books meetings for your reps
- [Unify](https://dontaskagain.com/unify.md): Outbound agents that build prospect lists from 40+ data sources and write personalized email, social and call sequences
- [Apollo](https://dontaskagain.com/apollo.md): GTM platform whose agents research prospects, build lists, write outreach and book meetings from a B2B database
- [Amplemarket](https://dontaskagain.com/amplemarket.md): Sales platform with agents that spot buying signals, find leads and run multichannel outreach and dialing
- [AiSDR](https://dontaskagain.com/aisdr.md): AI SDR that finds prospects across the web, writes personalized outreach and books qualified sales meetings
- [Persana](https://dontaskagain.com/persana.md): Prospecting agents that track buyer signals across 100+ data sources and send personalized outreach