Logo of Lofty: Real estate CRM and IDX platform with built-in AI agents that qualify leads, nurture contacts and book appointments

Lofty

Real estate CRM and IDX platform with built-in AI agents that qualify leads, nurture contacts and book appointments

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Lofty is a real estate platform that combines a CRM, IDX websites and marketing tools with a team of AI agents built into the CRM. The agents engage leads, follow up and book appointments on their own, and a general-purpose agent called Cowork runs delegated tasks inside Lofty until they are done.

Key features:

  • Delegate one-off or scheduled tasks to Cowork, which reads the CRM live and writes results back through the Lofty CLI.
  • Capture, qualify and nurture leads around the clock with the Sales Agent.
  • Surface likely sellers in the database with the Homeowner Agent.
  • Plan posts and write captions with the Social Agent.
  • Nurture leads automatically with Smart Plans, mass texting and email.
  • Publish customizable IDX websites with unlimited agent subdomains.

Lofty serves agents, teams, brokers and lenders, with a mobile app, Google and Outlook calendar and email integrations and SSO and white labeling on higher plans. Agent, Team, Broker and Enterprise plans are priced on request, and the Sales, Social and Homeowner agents are sold as add-ons; access starts with a demo.

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