Logo of Phia: Shopping agent that compares prices across 220,000+ stores, auto-applies coupons at checkout and tracks price drops

Phia

Shopping agent that compares prices across 220,000+ stores, auto-applies coupons at checkout and tracks price drops

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Phia is an AI shopping agent that helps shoppers avoid overpaying. Users describe what they want or tap Phia on any product page, and it searches 220,000+ sites for the same item or cheaper alternatives, then applies the best coupon codes at checkout.

Key features:

  • Finds products from a plain-language description, such as navy wide-leg trousers for the office.
  • Compares prices for the same item across 220,000+ online stores.
  • Suggests cheaper alternatives from any product page.
  • Applies the best coupon codes automatically at checkout.
  • Saves finds in collections and alerts users when prices drop.
  • Awards points on purchases that can be redeemed for gift cards.

Phia focuses on fashion and beauty, with trending brands and editor-curated edits, and works as a Chrome extension and an iOS app. It is free for shoppers. Brands can pay to be featured in trending feeds, exclusive deals and curated collections.

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